Why your SER rental machine is always under three years old

By Ben Beard, Sales Manager - South

When I’m out on site talking with project managers, the same three pressures come up in conversation time and time again. First, the fear of unexpected downtime bringing the job to a halt. Second, the constant battle with rising fuel costs eating into your profits. And third, the need for greater accuracy to avoid costly rework.

Tackling these challenges head-on is the single biggest focus of our premium fleet strategy at SER and is why we’re regularly renewing it to ensure you have the latest and greatest machines available to you.

1. Reliability is everything

Let’s face it, newer machines break down less. It really is that straightforward. Every hour you lose to unexpected downtime is an hour you’re not earning, and it can throw the whole project schedule off. Continually investing in new machines is our commitment to protecting your schedule and budget by providing the most reliable kit possible.

2. A direct discount on your fuel bill

Engine technology is moving at an incredible pace. Even from premium brands, such as Volvo, each generation is significantly more fuel efficient than the last. When you’re burning hundreds of litres of fuel a day, those savings are real and go straight to your bottom line - and there’s a lower impact on the environment too. We’re essentially helping to lower your fuel bill and improve your environmental performance just by providing a newer machine with the latest, cleanest engine.

3. Always having the smart edge

But it’s not just about the engine. Other new features that directly impact safety, efficiency, and productivity are being brought out all the time and our dedication to providing one of the most highly specified rental fleets in the UK means giving you access to them.

For example, we’re proud to be among the first Caterpillar customers in the UK to have their new human form detection technology for wheel loaders - an important step in improving site safety. You get the advantage but without the massive capital investment.

We take the hit on equipment depreciation, so you don’t have to. Our policy of renewing machines every three years is our promise that when you hire from SER, you’re getting the latest technology on equipment in its absolute prime.

And when it’s time to trade our premium machines back into the market, they’ve been well maintained and go on to lead a long and productive second life with new owners. It’s a cycle that keeps our rental fleet at the cutting edge, for your benefit.

If reliability, efficiency, and productivity are your top priorities, you know where to turn. Give me a call on 07836 623266 or email me at ben@serental.co.uk.

Ben Beard, Sales Manager - South

Ben Beard is the sales manager for the South at Stevens Equipment Rental. With extensive experience in the heavy equipment industry, including time spent with major brands like Caterpillar and JCB, Ben has a deep understanding of what makes a machine great. He is passionate about using his front-line knowledge to help contractors find the perfect, high-spec rental solutions to make their projects a success.