SER continues anniversary expansion with 11 new Liebherr ADTs
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SER has added 11 new Liebherr TA 230 Litronic articulated dump trucks (ADTs) to our fleet, after receiving excellent feedback from customers.
The delivery is our third major fleet enhancement in 2025, meaning it’s now our largest ever in our 50-year history, with further expansion planned for next year.
It follows our other recent additions from Volvo Construction Equipment and Caterpillar, designed to ensure high machine availability and support for SER’s growing national customer base.
By working with multiple original equipment manufacturers (OEMs) and their dealers, we are able to ensure timely deployment and provide reliable, responsive service.
"Our customers’ projects are our top priority. When demand is as high as it is now, being agile is crucial," explains Mark Need, our sales manager for the North & Scotland.
"Our multi-brand approach means we have the flexibility to secure the best equipment to meet our customers’ schedules. It’s about ensuring we can say ‘yes’ and deliver a high-quality, reliable machine that’s well supported with parts and service, no matter where the site is in the UK."
Successful trials confirm real-world performance
The decision to invest in further Liebherr ADTs was based on the performance of the first TA 230 Litronic units, introduced to our fleet in 2023. These initial machines underwent a two-year-long, real-world evaluation with our customers, confirming their value as a reliable and efficient fleet asset.
"The feedback from the customers who ran the first Liebherr trucks was extremely positive, particularly on their high uptime and low fuel consumption," said Ben Beard, our sales manager for the South.
"That experience, combined with the fantastic back-up support we’ve received from Liebherr so far, gave us the confidence to add further units. The TA 230 Litronic has proven to be a great product and is a perfect example of our dedication to finding solutions that work for our customers."
Specialist equipment for specialist jobs
The SER fleet also includes a number of Liebherr material handlers on long-term fixed contracts in industries, such as forestry and sawmills, waste and recycling, and energy-from-waste and biomass.
Equipped with a range of attachments, including grapples and grabs, the machines were selected for their proven performance and productivity.
"Liebherr’s reputation in the material handling product category is second to none, so they were the natural choice for this investment," Ben said.
"They’re purpose-built for the job and deliver the uptime and performance needed to keep a high-volume facility in the timber or recycling sectors running smoothly."
As we celebrate 50 years in business, Steven’s Equipment Rental remains committed to the formula that has driven our success: investing in quality modern equipment while maintaining the reliable, personal service of a family-run firm.
